App Store Optimization

App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. ASO is fundamentally about improving the visibility of your apps inside an app store search engine such as Google Play or Apple App Store. By increasing impressions, you can support other goals such as traffic to your online app and downloads.

Why App Store Optimization is important for app growth

  • We will help It Creates Stability.
  • Get your app in front of relevant users.
  • Organic installs & lower acquisition costs.
  • Our Strategy will help to Increase revenue.
  • Integrated with a strong SEO maturity framework
  • Be present on social media and work on your awareness and customer reviews.
  • Build strong Customer Retention Marketing to improve retention & reduce Churn.

advyra Tactics

The initial challenge is how to get apps discovered by users organically within the major app store and Have a stability in your App install.

App stores use keyword triggers

We ensure that you spend time researching the best keywords to use and that you revisit them at regular intervals for optimization opportunities.

Optimizing your App presence such the product page

This will have a big impact on the conversion rate value. The Product page CRO should be an ongoing focus area for generating downloads.

On-metadata (Google play - App Store

We focus on Ranking Keywords Title / App Name/ Tag, Short description / Subtitle Promotional Text & Category, Icons/Screenshots/Video, and Developer Profile Optimization

Off-metadata includes:

User Acquisitions Metrics, such Cost Per Install (CPI), Cost per Thousand (CPM), Cost per Click (CPC), App Store Conversion Rate, and ROAS (Return on Ad Spend). In addtion to other KPIs related to User Engagement Metrics & Business Growth Metrics such as the Active Users (DAU & MAU), Session Length, Retention Rate, Lifetime Value (LTV), Cost of Customer Acquisition (CAC), and ROI (or LTV: CAC Ratio)

Strong & Realistic Metrics & KPIs

User Acquisitions Metrics, such Cost Per Install (CPI), Cost per Thousand (CPM), Cost per Click (CPC), App Store Conversion Rate, and ROAS (Return on Ad Spend). In addtion to other KPIs related to User Engagement Metrics & Business Growth Metrics such as the Active Users (DAU & MAU), Session Length, Retention Rate, Lifetime Value (LTV), Cost of Customer Acquisition (CAC), and ROI (or LTV: CAC Ratio)

advyra Results

The primary goal of App Store Optimization is to increase downloads and the number of loyal users.

Improve App's Visibility
Increase Organic Install
Better ROI and Increase in App Install
Build Stability & Growth

Read More about:

Search Engine Optimization

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